The Roxy Theatre

Every year as March approaches, the snow begins to melt, the leaves turn to green, the swallows flock to San Juan Capistrano and SXSW starts trending on the brains of bloggers, artists, bands, film buffs and geeks alike. Flights, hotels and badges are locked in. That new “Plugs not Drugs” t-shirt you bought on Etsy is packed. You’ve rsvp’d to more parties than you could go to in an entire year. And all that’s left is the registration line at the Austin Convention Center. Here’s 25 things to help you make it through the madness know as South By, Good luck!

We’re packing our bags & heading to SXSW, partners! For the 5th year in a row, the AUSTINROX party is going down and we are more excited than ever this year. It’s been a huge year for The Roxy and we want to celebrate by spending our official SXSW party with you! On March 15, [...]